![]() ![]() not only makes their female members look good in high heels, they make them exercise in them. How interesting? The newest offering at Crunch Fitness Gyms across the U.S. "Clubs are figuring out new ways to keep members engaged with interesting classes." In the past, it was typical to find a box club with treadmills and weights, now it's about creating an experience," says Katie Rollauer, IHRSA research manager. "Exercise is considered a leisure activity, and people want to have fun. And more and more that means offering exercises that not only provide results fast, but also are increasingly tailored to clients' interests. For the $14.8 billion industry, where membership dues and fees make up almost 80% of the total revenue, staying on top of the latest fitness trends is key. Click here to check out some hot fitness trends.Īccording to the International Health, Racquet and Sportsclub Association (IHRSA) in Boston, more than a million people are expected to join a gym in the month of January alone. Appreciating that many of their newest clients are dissatisfied veterans of numerous health club campaigns, gyms today are doing more than offering the latest machinery and plants in the locker room. ![]() Gone are the days when getting in shape meant simply running, puffing through an aerobics class, doing squats or lifting weights. For those who will be able to tough it out mentally as well as physically this year, there are some nifty surprises in store. ![]()
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